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Insight in generic use of Social Media

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Today Forrester published their third research report on the use of Social Media (SoMe). This helps a lot for our insight in the use of sociale Media for Healthcare.

source Forrester

Written by Lucien Engelen

August 26, 2009 at 19:23

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E-health Insider writes about our study

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This week Sarah Bruce, from E-health Europe wrote an article about our study.

For your convenience here’s the text:

24 Aug 2009

A ground-breaking study into how European hospitals are making use of Web 2.0 social media tools, such as Facebook, YouTube and Blogs, is to be widened.

So far, the research has shown that Swedish hospitals lead the use of social media tools, with 11% of Swedish hospitals studied using RSS feeds and 4% using blogs. Spanish and Danish hospitals follow closely, with more than 8% using RSS feeds.

The study also shows that Dutch and English hospitals use the widest variety of social networking methods, including Twitter, Facebook, YouTube and particularly blogs (8.13%).

The study of social media use by European hospitals is being carried out by researchers at Radboud University Nijmegen Medical Centre (RUNMC) in the Netherlands.

The study has already analysed more than 2,800 hospitals across Central and Northern Europe and will continue to extend across Eastern Europe.

The RUNC study is examining what types of methods of social networking tools and techniques are being use European hospitals. Technologies and tools being examined include: RSS feeds, blogs, Twitter, YouTube, Facebook and Hyves, a Dutch social networking site.

The study is investigating hospitals identified through local governments, internet sources and from visits to each hospital website.

A letter and email is then sent to each hospital to verify that the information obtained regarding the hospitals use of social networking sites is correct.

Lucien Engelen, the creator and lead researcher of the study at RUNMC, told E-Health Europe: “I wanted to see what the current status was assuming an increase in the use of social media in healthcare, as part of our strong Health 2.0 vision.

He said the significance of social media was its impact as a disruptive technology: “Traditional healthcare is to be disrupted by the use of new processes, relations and finance and most importantly the claim that patients and their families will participate in the own healthcare.”

He added: “In my strong opinion healthcare is no longer to be delivered buildings and hospitals houses but in online healthcare networks, so we have encounter them on also online.” Engelen added the shift to online was already a reality, not prediction for the future.

Countries including France and Austria fall behind with less than one percent of the hospitals studied using either any social networking mechanism.

“There are many interesting differences between the countries, especially the progress they have made lately,” Engelen added.

Engelen said that the preliminary results of the study will be published at their second Health 2.0 conference that will be held on the 12-13th of October 2009 in Nijmegen, Netherlands.

In the comment i wrote some perspective about the Study and the process :

And the winner is ?

24 Aug 09 14:08

Thank you Sarah for your nice article.

One of the questions right now is wether to name a winner, and if so what would be the best measure for this ? Our other goal would be to quarerly monitor the change(s) in the use of, just like @edbennet does for the US.

On Twitter progress of the list can be followed by @hospitalsEU and our conference at @REshape09

Greetings Lucien Engelen @zorg20

Written by Lucien Engelen

August 26, 2009 at 15:50

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Denmark

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Recently we studied Denmark. We found 71 hospitals, 6 used RSS. We hope we can add the results of Finland soon and thereby complete Scandinavia.

stats graph Eu totaal indiv.008

Written by tom_zorg20

August 18, 2009 at 15:18

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Call for assistance

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As you know, we are trying to get insight in the use of social media and other new media by hospitals in Europe. We have made a lot of progress thanks to @charlot_zorg20 and @AnnemiekeA . At the moment, we are working on Finland and will start with Eastern Europe. Furthermore, we still have to focus on Portugal and Italy. We have met many linguisic challenges, and we expect to find many more as we go further east. Therefore, we invite you to help us. You can contact us on Twitter: @hospitalseu
A video of the progress we have made up till now:

Written by tom_zorg20

August 18, 2009 at 11:59

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Norway

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We are pleased to present the results of Norway We found a total of 48 hospitals in 27 organisations.

Written by tom_zorg20

August 18, 2009 at 10:31

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Sweden

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These are the results of Sweden

Sweden

Written by tom_zorg20

August 17, 2009 at 17:39

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Spain

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These are the results of the list for Spain.

stats graph Eu totaal indiv.011-001

Written by Lucien Engelen

August 17, 2009 at 17:18

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