For the second time, we have studied the use of Social Media by hospitals in Austria. At the moment, 49 hospitals are on the list. Hospitals in Austria have discovered Youtube (14,3%) and Facebook (12,2%). Twitter is used by one hospital, a big difference with The Netherlands (32,6%) and the United Kingdom (21,3% UK).
For almost one-and-a-half years we register the use of Social Media (SoMe) by European hospitals (hospital organizations). Now it is time for the third update. The results are very interesting: More than 50% of the Dutch Hospitals can be found on LinkedIn, and the number of Twitter accounts rose from four to 29! The number of Youtube accounts, Hyves accounts and RSS-feeds doubled.
The main question remains: “How are the different types of SoMe used?” For example: Is Twitter used to bring news or is it used to communicate or collaborate with patients?
The rest of Europe will follow soon.